Giving Social Media in Iran and Afghanistan a More Gender Balanced Voice

Feranak Amidi In today’s world social media platforms have become
priceless news-gathering assets for journalists and news
organizations. But when these platforms are male dominated there is
a danger of marginalizing the female audience and muting their
voices.   On Afghan, Iranian and Uzbek social media platforms
women tend be more passive. The female engagement on BBC‌ Pashto’s
Facebook posts is as low as 3%. This is not because women are not
present on that platform but mainly because they don’t feel safe to
express their opinion and engage in debates. In order to have a
more gender equal output of news content on social media we need to
be able to tap into the pool of our female audience and in order to
do that we need to make women feel safe on these platforms to talk
to us and talk to each other. In my talk I‌ will look at some of
the reasons why women are passive on social media platforms in Iran
and Afghanistan, what challenges this can cause for us as
journalists, how we can make these platforms more appealing for
women and how we can then use these platforms as news-gathering
resources to create more gender balanced news content. I will look
at my own personal experience and how I was able to create a safe
platform for Farsi speaking women on Instagram by following a set
of social media ‘Best Practices’. I will talk about how I use
Instagram as my main news-gathering tool to reach out to women and
how secret closed groups on Facebook are giving us an opportunity
to hear from our female Afghan audience.