E2: Glocalization - How to successfully expand your business into foreign markets

Seçkin Canan and Michel van Roon are both two guests who have a
very diverse background and their own distinct target market. Yet
I brought them both together to discuss the specific topic of
Glocalization intensively.


Seçkin is the CEO of Unusual Enterprise, an Agency that provides
growth marketing in multiple companies. He can therefore be
accounted as an expert when it comes to expanding companies into
foreign markets, and he gives us many insights, for example how
to act in those markets.


Michel, CCO at QuandaGo, a software that offers Customer
Experience Automation, is experiencing the topic of Glocalization
firsthand. As QuandaGo is expanding into foreign markets, Michel
describes many points that he is going through, to which Seçkin
also offers his input from his perspective.


Since both of them have various backgrounds, this is a very
interesting back-and-forth discussion where there are many
learnings when it comes to expanding in those foreign markets, so
if you are looking to expand your company yourself, don't fret
and take a listen!


(P.S. This episode also has some very nice inputs when it comes
to AI and ChatGPT!)





Topics:


- The Ingredients for local work (cultures and languages in
business dynamics)


- Why you should be patient when you expand in a foreign market


- How to analyze and utilize your potential customers in foreign
markets, and how to reach out to them


- The needs of a local market


- How to establish connections


- How AI can help you expand into foreign markets





More information on our esteemed speakers is provided below.


Our host Pascal: https://www.linkedin.com/in/pascal-lehnert/


Lehnert Media (Produce the podcast show):
https://www.lehnertmedia.com/


Seçkin: https://www.linkedin.com/in/aseckincanan/


Unusual Enterprise: https://unusualenterprise.com


Michel: https://www.linkedin.com/in/mvanroon/


QuandaGo: https://www.quandago.com