How to build better brands - Mark Ritson - Marketing professor gone rogue (English)

A must not-miss episode! Mark is a brand consultant and former
marketing professor. He has a PhD in Marketing and taught on the
MBA programs of leading universities including the London Business
School and MIT. He is writing a weekly column on marketing for
almost 20 years, winning several awards for his commentaries. He
established an internal marketing academy for LVMH – the leading
French luxury brand company and he teaches the Marketing Week Mini
MBAs in Marketing and Brand Management. In a marketing world where
often a lot of half-truths, semi-lies or pure bullshit are being
peddled, Mark is a refreshingly clear voice whose opinion is backed
up by research and a track record working with some of the most
successful brands in the world. He is clearly not afraid to say it
how it is. We talk among many other topics about the state of
marketing, brand strategy and the playbook for brands in a
recession.