Evolution of PreSales - A conversation with John Care (054)

The future belongs to those who learn from the past. We are lucky
that 1984 did not turn out as Orwell predicted. Nevertheless the
year impacted Sales Engineering greatly. It was the year when John
Care started his career in PreSales, which ultimately led him to
write his book “Mastering Technical Sales”. Since then, of course
things have changed dramatically. Loading tapes into the back of
the car? Gone! Connecting to HQ with a BAUD modem? Gone! But it’s
surprising how many things have however NOT changed. While we learn
how B2B Software Sales looked like in the early days, there are
still plenty of actionable take-aways on how to: - Manage audiences
attention - Convince IT or business to secure budget - Fulfill
buyers (and employers) expectations in regards to PreSales -
Leverage the trusted advisor status with prospects Join us on a
journey across 40 years of PreSales with John Care that concludes
with a look into the crystal ball: What will PreSales be like in 5
to 10 years? Are we going to be replaced by an AI, or will we still
have a right to exist? John on LinkedIn:
https://www.linkedin.com/in/johncare/ Mastering Technical Sales:
https://www.masteringtechnicalsales.com/ ---------- Viel Spaß &
Inspiration beim Zuhören wünschen dir Jan & Tim ️
Unverbindliches Kennenlernen: https://serockstars.com/#book Free
PreSales Downloads: https://serockstars.com/downloads Discovery
Training: https://serockstars.com/discovery ARRtist Circus Berlin –
das PreSales Event in DE:
https://www.arrtist-circus.com/presales-track Webseite:
https://serockstars.com/ Online-Shop: https://discodeck.shop/
PreSales Buch: https://amzn.to/3xErqQ9 Du möchtest dich mit uns
austauschen? Jan https://www.linkedin.com/in/janerikjank/ Tim
https://www.linkedin.com/in/tbroemme/