Jungle Joy & Grimbergen with Isabelle Maselis (Head of Branding and Communications Streamz)

Our guest this episode is Isabelle Maselis. She is Head of
Branding and Communications of Streamz, the new Flemish streaming
service in Belgium. Streamz combines local fiction with
international series from HBO, HBO Max and other studios.
Building brands is her passion: She led the launch of Streamz in
September 2020 and worked on the rebranding of Play (Telenet) in
2018 and the rebranding of Sunlight (Unilever) in 2016.


She loves working in entertainment because it is fascinating to
continuously try to build synergies between earned media, like PR
and Influencers, as well as paid media. Every series is unique
and requires a tailored marketing approach. 


She lives in Brussels with her husband and produces music in her
free time.


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