Kitty Krazy & Green Veltliner with Christer Mellstrand (Marketing Director SVT)

Our guest this episode is Christer Mellstrand. He has over 20
years of experience in management, marketing and communication.
He has been Marketing Director at SVT, the Swedish national
public television broadcaster, since 2016. He loves a challenge
and has the most fun at his job when it is hardest and most
difficult. Partly because he gets to work on problems, but also
because there is always a wise colleague to consult at that
point.


Previously he was the Head of the inhouse Agency of MTG TV and
Marketing Manager at TV 10. He has also held many offices with
the City of Stockholm and served as Board Member for the Swedish
Commercial Film Producers (SRP). Additionally, he has worked as
an Advisor for the international non-profit
organisation Reach for Change.


In 2020, he was one of four finalists for the Marketing Manager
of the Year, awarded by Marknadsföreningen Stockholm.


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