PM05 - Cube Group: Why should an agency care about attribution or long-lasting partnerships?
46 Minuten
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vor 4 Jahren
We have two guests from Cube Group with us: Anna Gromańska
(Publishing and Innovations Director, Cube Group) and Marcin
Michalski (Board Member, Cube Group). In their chat with Swee Huang
Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak
of what skills marketers need nowadays, and the prevalent need to
educate the market when it comes to seeing affiliates as a
relationship with a partner, cultivating the partnership through
fairer attribution by moving away from last-click.
(Publishing and Innovations Director, Cube Group) and Marcin
Michalski (Board Member, Cube Group). In their chat with Swee Huang
Hustedt Teo (Marketing Manager, Ingenious Technologies), they speak
of what skills marketers need nowadays, and the prevalent need to
educate the market when it comes to seeing affiliates as a
relationship with a partner, cultivating the partnership through
fairer attribution by moving away from last-click.
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