135: Jason Feifer – Unlocking New Value: Navigating Change and Future-Proofing for Success with Jason Feifer, Editor in Chief of Entrepreneur Magazine

Our guest in this episode is Jason Feifer, Editor in Chief of
Entrepreneur magazine in the US, a nonstop optimism machine and a
widely recognized authority on business, how people navigate
change and how PR really works. He's the author of the
bestselling book "Build for Tomorrow: An Action Plan for
Embracing Change, Adapting Fast, and Future-Proofing Your
Career", a start-up advisor and hosts of the podcasts, "Help
Wanted" and "Problem Solvers". LinkedIn named him a “Top Voice in
Entrepreneurship”. Jason has had a decades-long career in US
national media, working as an editor at Men’s Health, Fast
Company, Maxim, and Boston magazine, and writing about business
and technology for the Washington Post, Slate, New York magazine
before working for Entrepreneur Magazine where he has interviewed
successful entrepreneurs and business people from all walks of
life.





„When you see technology changing the way that you operate,
instead of being worried about what loss that could create, you
should ask yourself – Is the thing that you're doing right now,
that you're worried will change because of technology, is that
perfect? Because if it's not, then pushing against change is
protecting an imperfect system at the expense of creating
something better. I would rather ask the question, what new value
can I unlock?“





What makes a good entrepreneur? We currently talk a lot about the
fast-paced world, but change has always existed. Entrepreneurs,
like everyone else, need to embrace change if they want to be
successful and instead of panicking, see the potential behind it.
But what challenges does an entrepreneur face? In this truly
fascinating, conversation with Jason Feifer, he gives deep
insights into the world of US start-up founders, what makes
entrepreneurship really fascinating, behind new technologies and
social media, dealing with change and what the business of
tomorrow looks like.





From how much talent entrepreneurship really requires, to
technology and its potential to unlock value in unexpected ways,
why entrepreneurs are lifelong learners, and why knowing what you
don’t know is as important as ongoing learning. One thing is for
sure, being an entrepreneur is not about being the best in your
field. It is about understanding that the thing you're taking on
is challenging, knowing that your original ideas won`t all work
out, adapting to change and learning quickly on the go. There's
talent and there's skill and then there's the talent and skill of
developing talent and skill. And those who succeed in business
often need both.





BTW: What are the parallels between having no smell and
entrepreneurship? – tune in!