62: Soledad Gonzalez – Learnings from e-commerce – the PostNord Sweden reports and more

Our guest in this episode of #digikompetenzpodcast is Soledad
Gonzalez. Soledad is an eCommerce Analyst and Project Manager for
E-barometern at PostNord Sweden.


Not lastly because of the Covid pandemic, e-commerce is growing
rapidly all over the world. In this truly international look at
ecommerce and learning, Soledad gives us eye-opening insights
from her research and E-barometern reports regarding the
developments in ecommerce and what this means for the future of
learning and the management of ecommerce all over the world.
 She also gives us a fascinating look at her personal recipe
for learning effectively - through the eyes of someone who has
lived, studied and worked in 5 countries.


From the latest ecommerce trends, learning from startups and
learning by attitude via knowledge contribution to build
something together, startups moving customer expectation,
live-streaming and live-shopping right up to the circular economy
and consumer-to-consumer and peer-to-peer sales. One thing is for
sure: if you want to understand ecommerce and future needs, you
need to be extremely curious.  And Soledad is very curious –
following ecommerce trends for a postal company that has been in
existence since 1636.


What does swimming with turtles and hiking have to do with
transformation, why is being the eldest of five children and of
54 cousins, speaking five languages and knowing libraries
inside-out in Argentina, Brazil, Peru, Italy and Sweden good
preparation for trendspotting and future learning and how did
Soledad get from a small village in Argentina to conducting
ecommerce Analysis in Sweden? – listen in!