The Reader: Uli Beutter Cohen

In December 2013, artist Uli Beutter Cohen asked a young woman on
the Q train what she was reading, and if she was ok to have her
picture taken. It had caught Uli's attention that New York City was
a place where more people would read on the subway than anywhere
else – always with a special sense of pride, and many emotions. Uli
posted the picture of the women – a young dancer – reading
“Catching Fire” on Instagram, on a new account she called Subway
Book Review. The caption read "I liked the first two movies and
wanted to read the book. I like post-apocalyptic books”. Today, the
Subway Book Review is a global community and social media
phenomenon, portrayed all the way from the BBC to Glamour to DER
SPIEGEL. In episode 3 of the Wunderbar Together podcast, Uli shares
how growing up in Germany shaped her, how moving to Portland, OR,
turned her into a young entrepreneur, and how she built Subway Book
Review into a platform with hundreds of thousands of followers. In
our update call at the very end, she shares her radical reinvention
in the current crisis.