How can agile practices be applied to marketing?

How can agile practices be applied to marketing?

The digital economy demands a new way of working,…
23 Minuten
Podcast
Podcaster
Agile Amped ist die Stimme der Agile Community, a…

Beschreibung

vor 4 Jahren
The digital economy demands a new way of working, not just for
software teams, but for all parts of the business. In this episode
Melissa Reeve, VP Marketing for Scaled Agile, will share her story
of practicing marketing in a SAFe environment. What are some
real-life examples of Agile marketing? With our host Philipp von
Bentivegni they share the learnings in working with enterprises,
partners and individuals. What are patterns and antipatterns around
adopting Agile marketing practices?

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