Treat me like you know me with a CDP - with Brian W., Bloomreach

In this episode of MY DATA IS BETTER THAN YOURS the host of the
podcast, Jonas Rashedi, is talking to Brian Walker, Chief Strategy
Officer at Bloomreach. Brian is based in the digital marketing
world for a long time. He had different roles in the industry, for
example at Amazon, Expedia, Accenture and SAP. Now he is CSO at
Bloomreach, a Commerce Experience Cloud also owning a Customer Data
Platform and supporting companies optimizing their product
discovery process, the content solutions and the customer
engagement. Jonas and Brian are talking a lot about personalization
and data privacy. They explain the goal that e-commerce should
have. For that, we need to make a trip down memory lane: In small
cities there are “Tante Emma-Läden”, little shops everybody knew
and loved shopping at. The salespersons there know you and know
exactly what you want. Why does this not work in e-commerce? Brian
feels certain: The customers are smarter than we are. So we need to
find the right technology to please them. Brian and Jonas are also
talking about the differences between the US, the European and the
Asian Market and they conclude: You need to have the right
strategy! For that, you need to ask the right questions and find
well-trained people to support you. To Bloomreach:
https://www.bloomreach.com/de To Brian:
https://www.linkedin.com/in/briankwalker/ To the website of Jonas:
https://www.jonas-rashedi.de To Jonas:
https://www.linkedin.com/in/jonasrashedi/