How to connect different marketing-data in one place - with Tatu K., Custobar

In this episode of MY DATA IS BETTER THAN YOURS the host of the
podcast, Jonas Rashedi, is talking to Tatu Kuivalahti, Co-Founder
of Custobar. Tatu founded Custobar, a CDP, with his companion, who
owned a record store – sounds outdated, but the companion studied
the segments of customers that liked this or that artist. To
collect this data he coded the first version of Custobar, 7 years
ago. Tatu was quite impressed, because it was intuitive and he saw
the opportunities Custobar could deliver to small and midsize
companies. In the beginning they called Custobar a Marketing
Automation-Platform, but meanwhile it’s a lot more than that:
Custobar is about Customer Data and a hybrid Platform, connecting a
CDP with Marketing Automation. Jonas and Tatu talk a lot about the
different use cases, in which a company needs a CDP and how it can
help midsize companies to grow their purchases and conversions,
improve their customer service and make personalized
recommendations. To Custobar: https://www.custobar.com To Tatu:
https://www.linkedin.com/in/tatu-kuivalahti/ To the website of
Jonas: https://www.jonas-rashedi.de To Jonas:
https://www.linkedin.com/in/jonasrashedi/