How qualitative data improves your CRO strategy

Qualitative vs. quantitative data analysis? Today we are talking
with Scott Voigt, co-founder and CEO of Fullstory about how
qualitative data analysis helps you to drive conversions. Scott
tells us why a solid data basis is so important for optimizing
websites or apps and how a digital experience intelligence
platform can help you optimize your conversion rate. He also
talks about current trends in customer journey optimization.





Of course, we asked Scott for book recommendations - here are his
tips:



Working Backwards, Colin Bryar, Bill
Carr 


Who: The A Method for Hiring, von Geoff Smart,
Randy Street