#3/5 David Mattin – „The point of differentiation will be what you bring“

In STRAT TALKS episode 5 David Mattin, futurist and founder of New
World Same Humans, spills the beans on his trend discovery journey,
giving us a backstage pass into his world of research and
foresight. Davis also shares insights on the latest AI developments
and his recent experiments with AI tools. From the nitty-gritty
details to practical use cases for strategists in agencies, he's
got the scoop on how AI is reshaping the game. But that's not all –
David takes us on a time-traveling adventure into the future of
trend discovery and foresight. It's not just predictions; it's a
roadmap for brand planners and strategists to navigate the trends
of tomorrow. David Mattin is an internationally recognised futurist
and the founder of New World Same Humans, a weekly newsletter on
trends, technology, and our shared future that goes to over 25,000
readers. He works with leaders inside a range of household-name
organisations to help them understand and respond to emerging
technologies, consumer shifts, and innovation opportunities. David
sat on the World Economic Forum’s Global Future Council on
Consumption, and is author of the book Trend-Driven Innovation,
published by Wiley.