#3/2 Alex Beresford - „This is not going to be a single player journey”

In episode #2 of STRAT TALKS ed 3, Alex Beresford, Chief Growth
Officer & Chief Marketing Officer at Taxfix, shares his
personal history with AI during his career in the Software &
Tech industry and provides insights into what has changed and what
hasn’t changed through Generative AI. We delve into his perspective
on the current state of the field, exploring how TaxFix integrates
GenAI in both its products and marketing strategies. Lastly, we
discover how Alex adeptly avoided the pitfalls of becoming a
difficult client while making last-minute changes to a script, all
thanks to GenAI. Alex Beresford serves as the Chief Growth Officer
at Taxfix, the leading European mobile tax-filing app. Prior to
joining Taxfix, he accumulated several years of experience in
commercial and growth roles across various start-ups and PayPal.
Additionally, he offers growth advisory services to start-ups,
covering high-level strategy to day-to-day execution. With a
passion for product, data, marketing, engineering, and brand
topics, Alex thrives in solving growth problems across software
tech, e-commerce, and SaaS. His latest focus involves figuring out
how to accelerate the evolution of Europe's tech scene, ensuring
its competitiveness with North America and Asia.