S2 Ep6: Binoy Prabhakar | Moneycontrol

Today, I am joined by Binoy Prabhakar. He is the executive editor
at Moneycontrol, one of India's largest business news platform.
Binoy is also a former Senior Editor at the The Economic Times
and was a fellow at the Tow-Knight Center for Entrepreneurial
Journalism in New York. Currently, he runs an efficient newsroom,
working with interdisciplinary teams, building successful
journalism products for the Indian market and finding innovative
business solutions. 


I met Binoy during our fellowship at CUNY and it was so good to
catch up. We discussed monetization plans for media platforms,
how to build a great work environment and the myth of
work-life-balance.





Some key takeaways:


Moneycontrol is the flagship but there are other products
Binoy is working on

he is working on a live streaming service which is highly
challenging,

Binoy leads a team of 100 journalist and is planning on
hiring more journalists

editorial team works very closely with the tech and product
team (how to monetize products and how to do events) as well as
the audience engagement team (they do so to understand consumer
complaints)

very agile understanding of a continuous innovation process,
always looking for ways to develop new products

diversifying revenue streams is key. you can monetize e.g.
through

ads

branded content

subscription



newsletter is a lucrative product - new experiments with what
time to send it out is very helpful

the collaboration process is very transparent and structured
- easy to use tools (Slack, Zoom etc.), 

journalists should be good human beings

Binoy tries to always create a lot of warmth in the newsroom
(focusing on little things, helping each other out)

empathy is very important

leaders should be hands-on and obsessed about their product

while building the team, Binoy started with people having
financial skills and then included skilled journalists






More links:





Moneycontrol

The Reboot

Monocle

Axios Media Trends

Jeremy Caplan's newsletter

Beautiful AI

Instapaper



Welcome to the international edition of my podcast Rath Up. I am
your host Linda Rath and I interview entrepreneurs who I admire
and look up to. I want to know more about their business AND ....
What drives them? What inspires them? I believe you need so much
more than just talent and skills to be successful in business.
So, let's find out what secrets our entrepreneurs will reveal to
us. 


If you have any questions or want to share some thoughts, feel
free to contact me via Twitter @Lynda420. I am your host Linda
Rath and I am looking forward to connecting with you in my next
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This episode is brought to you by Media Tech Hub Potsdam. It is
one of 12 digital hubs in Germany, initiated by the Federal
Ministry of Economics and Energy – and the only one with a focus
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an annual conference and i highly recommend you check it out if
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Vragments used to be located at the media tech lab in Potsdam.


Credits:





Produced by Linda Rath

Photo by Binoy Prabhakar

Photo Linda Rath by Stefan Walter for Causalux Fotos 

Podcast Cover by Nicole Koppe

Episode Cover Art by Stephan Gensch

Music/Jingles by Mara Niese