#35: Fresh Produce, Fresher Perspectives: A Deep Dive into Vietnam's Thriving Fruit and Vegetable Export Scene

Vietnam's geographical location near the equator blesses it with
both a tropical climate and a temperate climate zone. These
climate conditions provide a year-round growing season for a wide
variety of fruits and vegetables.  2023 can be considered a
fruitful year for Vietnam's fruit and vegetable export market.
Statistics from the Ministry of Agriculture and Rural Development
showed that the export turnover was estimated at $3.45 billion in
the first eight months of this year, an increase of 57.5 percent
over the same period last year.


The export of vegetables and fruits from Vietnam to Europe has
shown significant growth compared to the same period last year.
The potential for exporting vegetables and fruits to Europe
remains substantial. On the other side, the Vietnamese vegetable
and fruit industry faces fierce competition with both the EU
internal market and export markets with large fruit and vegetable
processing industries, such as Peru, Morocco, South Africa,
Mexico, China, and India. However, we have successfully leveraged
the opportunities brought about by the EVFTA, initially
exploring, and succeeding in markets with large import volumes
such as France and Germany. These are highly encouraging
successes.


Let's join our guests in this podcast episode to explore the
potential of this market, its challenges, and opportunities, as
well as solutions to enhance trade between the two countries in
the fresh fruit and vegetable sector, a highly promising
industry:


Mr. Dang Phuc Nguyen, General Secretary of Vietnam Fruit and
Vegetable Association (VINAFRUIT)

Ms. Helly Nguyen, Head of International Sales Department,
ANTFARM - Vietnamese exporters to the European market

Mr. Marko Walde, Chief Representative of AHK in Vietnam,
Myanmar, Cambodia, and Laos

Moderator: Ms. Mai Le, AHK Vietnam



***
AHK Vietnam is the Representative in Vietnam for Messe Berlin,
where the leading trade show for fresh produce – Fruit Logistica
2024 – will take place from 7-9 February 2024. Vietnam National
Pavilion will be present at Booth C-60, Hall 26, kindly come and
visit us during the exhibition.