Roboter in der Logistik #10: Das WAKU Update | Guest: Fernando Freitas, CEO at TUGBOT (EN)

What does it take to successfully implement autonomous mobile
robots? Good question! Let’s put it this way: In theory, this
question is relatively easy to answer but in practice, each robot
project is influenced by many factors individually and the answer
becomes a little more complex. This is exactly why Victor wants to
get to the bottom of this issue in episode #10 of “Roboter in der
Logistik: Das WAKU Update”. For that reason, he invited a guest who
you might know. Fernando Freitas is Chief Executive Officer at
TUGBOT, a robotics company that has already carried out many
robotic projects around the globe. Here's what you'll learn: What
challenges TUGBOT faced during PoCs Why PoCs with software,
hardware, or project management problems fail Key lessons learned
from failed and successful PoCs Fernando's criteria for successful
robotics companies in the marketplace Sounds exciting? Then don't
miss this episode! About our guest: A highly talented and results
oriented professional, Fernando Freitas is a Board Member and CEO
of TUGBOT since August 2020. A natural leader with more than 19
years experience in sales, marketing and management roles at
international level, having lived and worked in three different
countries - Brazil, United Kingdom and Portugal. An expert in
collaborative robot arms, autonomous mobile robots and all the
technology that surrounds those markets, Fernando has a peculiar
approach to success with a unique problem-solver mindset having led
companies to significant achievements within the automation
industry. LinkedIn Profiles Victor Splittgerber:
https://www.linkedin.com/in/victor-splittgerber-93547290 Fernando
Freitas: https://www.linkedin.com/in/fernandosdfreitas/ More
information about WAKU Robotics, the experts for mobile robots in
logistics and production, is available at www.waku-robotics.com.