MICROMASTER: global success, not a one-hit wonder

Alex H. goes back more than twenty years highlighting the
challenges of a global product launch at a time when the internet
was not easily accessible and not very reliable. The passion and
dedication of the team taking the MICROMASTER globally can still be
felt when talking to Alex. Today we often look to start-ups, their
enthusiasm and willingness to do things differently. The team of
passionate Siemens engineers that rolled-out the MICROMASTER in the
late 1990s had a mindset of the start-up, before we knew what a
start-up is. The song that Alex is dedicating to the virtual
MICROMASTER Museum is the song “Macarena”. Listen to the podcast to
find out more. This episode is presented by Susanne Viesel,
portfolio manager at Digital Enterprise Services. For detailed
information on how best to transition from MICROMASTER to SINAMICS
click here.