How you can create an overall and comprehensive concept – What we learnt from 45 mystery shops – ep. 2 | 13

In this episode we want to talk about the "concept globale" or the
"overarching concept" of a hotel. This is something we sometimes
didn't see in hotels we visited, even though it is an integral
pillar for manging a successful hotel. Let's discuss this idea and
actionable steps you can take toward formulating it, so your hotel
will be stustainably profitable! Welcome to our mini-series about
our learnings from 45 hotels visited in secret throughout the
Romandie (Vaud, Jura, Fribour and Nêuchatel). Our goal was to
identify steps of the guest journey where the hotels do not meet
guest expectations. Follow us on our journey and find out, what we
learnt bout the state of hospitality in the French speaking part of
Switzerland! RESOURCES G&B Travel and Hospitality Partners
Switzerland website:
[https://gnbconsulting.com](https://gnbconsulting.com) Free initial
conversation:
[https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation](https://calendly.com/bettina-buelte-gnb-travel-and-hospitality/free-initial-conversation)
THE TRAVEL & HOSPITALITY PODCAST I'm Bettina Bülte and together
with Gerry Romanescu we discuss the trends and challenges in the
hotel and tourism industry. Made for hoteliers, tourism destination
managers and hotel owners, our podcast brings you tangible insights
from the international and regional markets that you can also apply
to your business. LIKE WHAT YOU HEAR? Please leave us a 5-star
rating on Apple Podcasts, a review and subscribe to the podcast.
Thank you for your support! Rate and subscribe to Apple Podcasts
here:
[https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737](https://podcasts.apple.com/us/podcast/travel-hospitality-podcast/id1586128737)
This podcast is produced by Podcastliebe, your full service podcast
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