Why is OKR so hard in digital production space with Bart den Haak

In this episode, I speak with Bart den Haak, who has over 10 years
of experience in OKR. I met Bart very early on in my OKR journey
and even did my first OKR training with him. Bart den Haak utilizes
his skills in strategy implementation, Lean management, and OKR
particularly in the development of complex digital and software
products. And it is precisely in this environment that Bart
experiences that many OKR introductions fail because the framework
is being misused.