Will Butler-Adams - why is a Brompton a swiss army knife of mobility?

It's no secret that I, too, can no longer imagine my life without
my Brompton. Since I have several chronic illnesses and travel a
lot by train, I simply have a mobility guarantee with my "Mary
Poppins". Even on days when my strength is limited. Nevertheless,
the first thing Will and Brompton remembered me for was not this,
but a talk at the last Eurobike in Friedrichshafen, where Will
asked if there were no women in Germany. The background: on almost
all the panels, only (white) men were talking. I was also very
irritated that there was a traffic jam in the run-up to a bike
show, that the posters often only showed men with dirt on their
faces (I like to avoid that in my bike moments) and that at the
show itself even the "SUV among gravel bikes" was making its rounds
on an illuminated podium. Accordingly, I started our conversation
with Will not about the 1 millionth Brompton that is being sent
around the world, but with an exchange about diversity and customer
orientation. For Will, it is simply "nuts" not to consider half of
a possible market (aka women). For him, too, it is weird that such
a feminist means of mobility as the bicycle is so male-dominated.
In this episode we talk about leadership, diverse teams - of course
- the mobility revolution. I found Will's attitude exciting that
the best marketing should not be found on posters and in
advertising clips, but through convinced customers who "sell" the
Brompton product on the street. That's why Brompton doesn't have a
wide product range, but one and the same product in different
versions, because the aim is to continuously improve this product.
Enjoy this episode! If you like my work or if you want to give me
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https://katja-diehl.de/raus-aus-meiner-komfortzone-katja-goes-crowdfunding-denn-es-ist-schwer-die-welt-ehrenamtlich-zu-retten-wenn-andere-sie-hauptberuflich-zerstoeren/