#5: "Hey Oisin, does Audio matter in Marketing?"

Oisin Lunny is an award-winning marketer, keynote speaker, music
journalist, senior contributor to Forbes, composer, producer, DJ,
webinar and radio host. But most importantly, Oisin is one of our
favorite people to work with, besides our colleagues ;-). Together
with him as a moderator, we've been producing the HARMAN Audio
Talks podcast for more than a year now. In this episode, Andrea
& Lars ask him about the start of his career as a musician with
his band "Marxman", and about their tour with Depeche Mode. Oisin
tells us how this experience has led him to what he's doing now.
How did he find the shift to digital audio and podcasting? Why does
he think podcasts are an effective way for marketing and
communications to build a community around a brand? And... what
would he name a podcast about his life?