Scaling Global SEO with Sebastien Edgar (Global SEO Lead at Square) | Ep.35

In this Episode I`m talking to Sebastien Edgar, who is the Global
SEO Lead at Payment Provider Square. We dive into how he manage to
lead his team across Americas, Europe & APAC.How to come up
with a global SEO FrameworkHow to manage different SERPs &
Search Engines in different marketsHow to look and combine data
from multiple marketsHow to hire and manage cultural differences in
a global team.How to scale SEO globallyHow to reverse engineer the
SERPHow to translate SEO into Management Speaketc....