Interview with Marcus Tober (Founder Searchmetrics) | Ep. 11 (EN)

In this episode, Björn Darko is speaking to Marcus Tober, who is a
well-known speaker in the SEO world, the founder of @searchmetrics
and overall inspiration for all who are working in SEO and Digital
Marketing..We are talking about how SEO was back in 2004 when he
started to work for @idealo , before he founded Searchmetrics. We
discuss how well link building is still working, why the lay-offs
at Zalando in 2018, where they fired 200 marketing people, was a
bad idea, and why SEOs need to think more like product managers. We
are closing with the story of him, sitting together with @mattcutts
on a backseat of a cab.