#18. The science behind reading the future with Peter Wippermann. lg.

Todays guest is one of the leading trend researchers Peter
Wippermann. 
Peter tells the story how he became a researcher who's job it is
to model the future and shares a lot of findings out of his
studies. I personally liked his view not focussing on single fast
paced trends, but building baselines on five dimensions to
measure developments over time and predict changes in our
society. His five focus dimensions are:
-  social change
- ageing demographics
- technological developments
- economical change 
- cultural change 

Check out the Trendbüro website:
https://trendbuero.com/de

I apologise for the mediocre sound quality on this
episode. 

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Show notes:
2:03 Drink of the day.
4:15How Peter became Peter.
9:40 Anticipating trends.
32:00Scary trends.
40:10Creating the ICH AG.
42:10The network question.