*GCVB Series* #58 Tracking the customer journey with Murmuras [EN]

Time stamps:


(0:50) - What is Murmuras?


2:25 Menthal App: Studying large scale human behaviour


5:50 Target groups: Consumers, Psychologists, Marketers,
Nutritionists, Researchers, etc.


7:25 Murmuras helps you find out how your customer uses your app


8:20 Finding out what's "hot"


9:15 Tracking the whole customer journey


14:30 Knowing what your competitor is up to


15:40 The Panel


16:40 Find out which (clothing) companies' ads are targeting you


19:10 Using existing data with Murmuras' analysis


22:30 Behaviour in web3.0 vs reality


28:00 GDPR in web3.0 and mapping real life behaviour with online
behaviour


29:50 Augmented Reality as a middleground


32:35 Accessibility vs Need


More on Murmuras:


https://murmuras.com/de


If you find Murmuras as interesting as we do, please feel free to
reach out to us or to Johnny to discuss your use case. We are
happy to support you with your Marketing and Consumer Insights
projects


More on GCVB: https://germancontent.io


Instagram @contentgerman:
 https://www.instagram.com/contentgerman/


Check out our course on UDEMY:
 https://www.udemy.com/course/efficient-digital-marketing-management/


My Website: https://victoriahufnagl.com


Instagram @marketingblabla:  
https://www.instagram.com/marketingblabla/