Episode 001 - Revenue Management

Within a couple of weeks, historic data as the foundation of
revenue management and pricing decision criteria have become much
less important or even irrelevant. Especially in the aftermath of
the Corona crisis, real-time data will play a much more important
role. Based on current insights, revenue management and pricing
have to be done differently. In this podcast, Lufthansa
Consulting's Georg Baust discusses the importance of approaching
data as the foundation of decision making in a different manner
and gives his thoughts on further developments in an industry
driven by the demand in the post Covid-19 era.


Moderator: Florian Schwendner – Senior Consultant


Expert: Georg Baust – Associate Partner and Head of Sales &
Revenue Management Solution Group