FUTURE HOTEL – SMART AND RESILIENT

The FutureHotel Innovation Network as part of the Fraunhofer
Institute is the leading think tank and innovation laboratory for
research and development of pioneering hotel solutions. This
network of experts has been researching for over ten years and is
currently in its sixth research phase. Topics like the future hotel
room, current and future needs of guests, new work environment
within the hotel, the use and potential of technology in the hotel
industry, digital transformation such as innovative concepts form
the main parts of the research areas. Even before the pandemic,
there were many innovations in the hotel industry. Is the crisis
the great opportunity to bring new ideas and concepts to the hotel
market? Today we are talking to Prof. Dr. Vanessa Borkmann, head of
research work in the hotel and tourism sector at the Fraunhofer
Institute for Industrial Engineering IAO.