STORYTELLING

There are some professions telling stories with the power of
generated images, which are differently perceived by each
recipient. Whom do we find among those professions? Writers,
artists, musicians, such as architects and designers. It becomes
particularly exciting when results of design cross boundaries of
disciplines. The story can experience a sudden turn. Previously
unseen things at once become the protagonists of a story. One of
Germany’s most successful design studios is Ippolito Fleitz Group,
an office that has mastered the art of storytelling in various
dimensions. Peter Ippolito and Gunter Fleitz founded the studio in
2002. Since then they have been working with a passionate team of
all kinds of disciplines. They call themselves ‘identity
architects’ and realize a wide variety of international projects in
architecture, interior and product design such as communication and
brand strategies. In 2015, Peter Ippolito and Gunter Fleitz were
the first German Interior Designers to be permitted to Interior
Design magazine’s prestigious Hall of Fame. In today’s podcast
episode we talk about “stories” and “interpretations” with our
guest Peter Ippolito.