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#001 [EN] Marketing is anything but advertising - Javier Sanchez Lamelas
How the invention of Coke Zero started with losing 90 Million
Dollars. Javier Sanchez Lamelas tells the story about how a failed
product-launch led to the invention of one of the most impressive
FMCG success stories in the past 15 years: Coke Zero. ...
31 Minuten
Podcast
Podcaster
Beschreibung
vor 6 Jahren
How the invention of Coke Zero started with losing 90 Million
Dollars. Javier Sanchez Lamelas tells the story about how a failed
product-launch led to the invention of one of the most impressive
FMCG success stories in the past 15 years: Coke Zero. Javier
is the former Global VP Marketing of Coca Cola and author of the
Book "Marketing: The Heart and Brain of Branding". Contents: 00:50
From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far
more than advertising 14:30 Forget about research 20:50 Company
policies vs. creativity 23:55 Lateral thinking
Dollars. Javier Sanchez Lamelas tells the story about how a failed
product-launch led to the invention of one of the most impressive
FMCG success stories in the past 15 years: Coke Zero. Javier
is the former Global VP Marketing of Coca Cola and author of the
Book "Marketing: The Heart and Brain of Branding". Contents: 00:50
From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far
more than advertising 14:30 Forget about research 20:50 Company
policies vs. creativity 23:55 Lateral thinking
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