Research Talk with Prof. Dr. Bodet (Co-Branding in Sport Management)

In this episode, we welcome Prof. Dr. Guillaume Bodet, former
European Association for Sport Management board member and the
dean of the Département de Management du Sport de l'Université
Lyon 1 at the Claude Bernard University Lyon 1 in France. Besides
the major characteristics of sport management and their
managerial implications, Prof. Dr. Bodet provides insights into
the Co-Branding effects of the FIFA World Cup 2022 in Qatar. You
should not miss this episode if you are additionally interested
in knowing the impact wearing green trousers as a professor can
have on students in Lyon and if Prof. Dr. Bodet was right about
his predictions on the FIFA World Cup.