e020 Anna Brightman: Exploring the power of circular economy in an oversaturated market

Listen to Anna Brightman, Co-founder of UpCircle Beauty.
Launched in 2016 by siblings Anna and
William Brightman, UpCircle are the pioneers of the
by-product beauty movement. UpCircle elevate leftover natural
ingredients, bringing them back to life as beauty products your
skin will love. The brand name encapsulates their core purpose:
sustainability and promoting the power of the circular
economy. 


Prior to launching UpCircle, Anna worked as an area
manager of several supermarket stores. Despite the huge
responsibility this role afforded her, she was keen to forge a
new path in an industry closer to her
heart. Anna combines her passion for skincare and
previous experience in logistics and management to
single-handedly manage operations, marketing and new product
development for UpCircle.


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