e005 Rebecca Morter: Pushing innovation by giving a voice to emerging businesses

Listen to Rebecca Morter, a London-based fashion designer,
consultant and entrepreneur. 


After leaving her home country New Zealand and studying at London
College of Fashion, Rebecca took the plunge and co-founded the
experimental womenswear brand REIN London. 


Though successful, REIN faced challenges because the old fashion
model blocked the vital connection with the end-consumer and the
feedback you get with direct contact. Rebecca wanted to bring
change for smaller brands incorporating her understanding of
design with her passion for sustainable fashion. And so
LDC was born, having a positive impact in supporting and
empowering others, whilst rebelling against the traditional
wholesale route.


With LDC, Rebecca wants to ensure that independent designers feel
a sense of community and wants customers to explore more than
just the product through purposeful storytelling. With over
20 pop-up stores under their belt, LDC is going through a period
of huge expansion.