Geoff Padmore - Red Bull, Global Athlete Communications

"5 thoughts on Athlete Marketing in 2021" is a short but great
paper on the vision and challenges of Athlete Marketing in the
future! Will athletes become media companies, will they be owning
more of their own legal rights in terms of footage, videos and
story telling? And will we be seeing more events like Eliot
Kipchoges "Sub 2 Hour Marathon" powered by Team Ineos. And what
happens if they struggle and do not succeed in their sports while
building strong media and advertisement relationships with
companies? 





All these topics and more in this very first international
episode of "Let's talk licensing". I am thankful and happy
about the conversation with Geoff and his patience while facing
some technical connection issues as well as his trust joining
me on the show on short notice.





Happy about all comments and responses and also recommendations
on who could be joining me for an upcoming episode of "Let's
talk licensing" in the near future.