Conquering new advertising worlds: Itamar Benedy from Anzu about in-game ads

Gaming and eSports are rapidly evolving into a kind of pop culture
and are increasingly interesting for the advertising industry.
Itamar Benedy, CEO and founder of Anzu, took the opportunity and
developed Anzu, a platform for in-game advertising campaigns. This
podcast starts with the characteristics and advantages of
advertising in the gaming environment and the technical basics.
Itamar also discusses the topic of data collection and explains
which special model can help marketers measure the success of their
in-game campaigns: Ad viewability and brand safety in particular
have top priority at Anzu. And finally, for those new to in-game
advertising, Itamar also provides valuable tips for transforming
ads from the real world into the gaming world. Further information
about gaming and eSports can be requested directly from [m]STUDIO:
ask@mstudioagency.de Links Anzu: Website: https://anzu.io/ Twitter:
https://twitter.com/Anzu_io LinkedIn:
https://www.linkedin.com/company/anzuio Facebook:
https://www.facebook.com/anzu.io/ YouTube:
https://www.youtube.com/channel/UCzTw-yzzmmmidK-LdUSsQUA Links
Itamar Benedy: Twitter: https://twitter.com/BenedyItamar LinkedIn:
https://www.linkedin.com/in/itamarbenedy/