News: Billion-Euro Expenditure on Creative Content [EN]
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vor 6 Jahren
Bertelsmann plans to increase its spending on creative content in
the years ahead: The international media, services, and education
company already spends a good five billion euros a year on video
content, book rights, magazines, catalog acquisitions and contracts
with artists in the music sector. In the current year, expenditures
of around 5.4 billion euros are planned for this purpose; in the
years to come, this figure is expected to rise to just nearly 6
billion euros. Add to that possible payments for acquisitions of
creative companies.
the years ahead: The international media, services, and education
company already spends a good five billion euros a year on video
content, book rights, magazines, catalog acquisitions and contracts
with artists in the music sector. In the current year, expenditures
of around 5.4 billion euros are planned for this purpose; in the
years to come, this figure is expected to rise to just nearly 6
billion euros. Add to that possible payments for acquisitions of
creative companies.
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