Sophie Lacoste: Joy at work and why we should fight for it

Sophie Lacoste talk about how her experience has enabled her to
promote joy in the daily work for herself and others, inside and
outside the company. Sophie Lacoste is today’s speaker. Her name is
known through the Fashion Brand with a crocodile, founded by her
grandfather René Lacoste. Sophie Lacoste was part of the management
board of Lacoste SA from 2004 and 2014. However, the former family
business went over to a new owner due to a family split. She has
learned a lot in said dispute and is now investing her time and
energy in a new venture. Together with her brother she has acquired
the traditional ski brand Fusalp and is now reviving it. In her
keynote speach „joy at work and why we should fight for it“, she
will talk about how her experience has enabled her to promote joy
in the daily work for herself and others, inside and outside the
company. Topics: Joy At Work | Charitable Marketing | Building A
Fashion Brand | Company Storytelling Details about the speaker:
After graduating from Oxford in England and Dauphine University in
Paris, Sophie Lacoste entered the Lacoste SA board in 2004, where
she remained until 2014. The story of her grandfather René Lacoste,
and that of her family, initiated her passion for the company. At
the end of 2012, when the family business was sold, Sophie Lacoste
and her brother Philippe decided to embark on a new entrepreneurial
adventure. In December 2013, they purchased Fusalp, a company to
which Sophie is the administrator and co-chairman. The challenge
was to revive the brand in France and abroad and establish its
legitimacy on the slopes and in the city. After graduating from
ERACM (French National Drama School) in 2003, Sophie Lacoste also
performed as an actress and directed her own theatre company for
almost 10 years. Equally passionate about both the artistic
dimension and the political and social implication of her vocation,
she drew from her artistic journey the roots of her philanthropic
ambition. In 2006, paying homage to her grandfather, whom she was
very close to, she created the René Lacoste Foundation which helps
young people find a new path through sport. She chaired the
foundation until 2014. Sophie Lacoste is now President of the
Porosus Endowment Fund, a family fund created in late 2012
dedicated to the emergence of young talents in the artistic and
sports fields. This Fund works in particular by providing writing
grants to directors of feature and short films, production grants
to theater companies as well as grants to students in national art
schools. It also supports sports projects including golf, horse
riding, surfing and dancing, figure-skating and handi-badminton.
About the Podcast herCAREER Voice: This podcast is the one to
listen to for diverse perspectives about the social, political and
scientifical aspects that define our workplaces and especially the
female career planning. Whether it’s professional growth and self
development, entrepreneurship, finances or the all-in-all
compatibility of our professional and private lifes; we want to
know more about female careers, learnings, experiences and
challenges and learn how they have grown from them. The lecture was
recorded during the
[herCAREER-Expo.com](https://www.her-career.com/en/expo/) 2021 and
is available for download as a podcast below. _herCAREER Voice is a
production by [hauseins](http://hauseins.fm) for herCAREER – the
platform for female career. Project management: Natascha Hoffner
Editing and production: Miku Sophie Kühmel Speaker: Susanne
Klingner