Folge 33: Nicholas Carlson, how did Business Insider reach 120 million readers?

Nach einer kurzen Kreativpause geht es weiter mit neuen Folgen des
hy Podcasts. Our guest today is Nicholas Carlson, Global Editor of
Business Insider and its sister publications The Insider and Tech
Insider. Nicholas is one of the leadeing journalists in digital
publishing. His team reaches a huge audience of 120 million unique
visitors worldwide. How is this possible? What kind of journalism
is merited by huge audiences? Is there a need to dumb down and
present click bait? Do only short formats work or do long format
also attract masses? How can journalists handle the demands of the
huge variety of platforms they need to cater to? Are they being
exploited by Facebook? How is television changing and what will
disruption do to content markets? Interviewed by Christoph Keese,
Nicholas presents his sharp analysis and noteworthy insights. Full
disclosure: Business Insider is owned by our mutual parent company
Axel Springer. This did not influence our decision to invite
Nicholas to this podcasts or the questions we asked. Tonqualität:
Studio Sprache: Englisch