Barbara Epalza: Azkuna Zentroa. Horizontal management and cooperation with local partners as essential keys to engaging audiences

smARTplaces | INNOVATION in Culture | Conference


3/01/2018 - 03/02/2018, Media Theater


From March 1st to 2nd, 2018, the conference »smARTplaces |
INNOVATION in Culture« takes place at the ZKM | Karlsruhe as part
of the EU project »smARTplaces«.
Not only is digitization now in art’s DNA, cultural institutions
are beginning to embark on disruptive paths in order to
facilitate and support innovative processes. The »smARTplaces |
INNOVATION in Culture« conference analyzes possibilities, and
also necessities, of digital renewal within culture and
spotlights audience development.
The first of three conferences, »smARTplaces | INNOVATION in
Culture« investigates the relationship between visitor,
institution, and technology. Over the course of two days,
innovation talks, experience flights, fishbowls, workshops, and
seminars engage with themes connected with and deriving from
cultural work at the beginning of the twenty-first century: Who
are our visitors? How can we get to know more about them? And
what are we permitted to know about them in order that we, as a
cultural institution, do not lose our corrective function vis à
vis social developments? Of what relevance are technologies such
as games, AR, and VR – which art is already utilizing – for
dialogue with the visitors and what scenarios – with regard to AI
– will be on their way in the upcoming years?
With experience design of cultural offerings, design thinking in
work processes, and change management of institutional structure,
the conference aims to accompany the cultural institution during
its development into the »museum as a source of experience«, a
place of exploring, discovering, and developing.
Speakers scheduled for the conference are amongst others
Christian Ulrik Andersen (Aarhus University), Alain Bieber (nrw
Forum, Düsseldorf), Björn Bohnenkamp (Karlshochschule
International University Karlsruhe), Lourdes Fernandez (Azkuna
Zentroa Bilbao), Michela Magas (Music Tech Fest/
»European Woman Innovator of the Year«), Oliver Rack (Open
Government Partnership Germany), Margit Rosen (ZKM | Karlsruhe),
Paula Susaeta (Mapfre Foundation, Majadahonda/ Spain), Peter
Weibel (ZKM Karlsruhe), Martin Zierold (Hochschule für Musik und
Theater, Hamburg).