Don’t just make buttons… Design for performance | Lawrence Valenti, CCO and Managing Partner at Scalio | Episode 25

Lawrence Valenti is the Chief Creative Officer and Managing
Partner at Scalio, a product design and development agency, as
well as an acting advisor for firms in gaming, ad tech, and
growth. He has managed teams with King, GSN Games, and Apple.


 


In this episode, we discuss:


The importance of design and creativity in business

What happens to design in a post-AI world

The role and influence of psychology in design choices

Why creative strategy, iterative testing, and consumer
insights matter

How investing in usability and intuitive design can yield ROI



 


Chapters:


 


(0:00:05) Introduction to Lawrence Valenti (background &
experience)


(0:02:28) The importance of design and creativity in business


(0:06:01) The influence of human psychology on consumer behavior


(0:09:57) The use of gamification in non-gaming industries


(0:11:57) The benefits of adding gamification features


(0:12:38) The value of guided onboarding in complex products


(0:13:07) The ‘Mom Test’ as a filter for gaming experiences


(0:15:23) The importance of measuring ROI on design


(0:17:30) The potential impact of design on marketing results and
growth


(0:20:28) Mitigating risk in creative and maximizing ROI 


(0:21:55) The value of early validation and testing in design


(0:25:33) The power of using data to inform creative decisions


(0:26:23) The benefits of a disciplined approach to creative


(0:27:23) The importance of testing and iteration in creative
development


(0:28:41) The potential pitfalls of making assumptions without
customer input


(0:29:34) The future of creative, including generative AI and
improved tools


(0:33:40) The potential for AI to automate and optimize creative
processes


(0:35:59) The time-saving benefits of using generative AI in
concepting


(0:36:53) The excitement around the current state of creativity
and tech


(0:36:53) The potential for increased productivity and
self-expression in design


(0:36:53) The role of AI in shortening the timeline for creative
problem-solving


(0:37:26) Analyzing tech stacks and making AI products more
consumable for non-technical users


(0:38:13) Using AI to automate tasks like writing dating profiles


(0:38:58) Discussing the pivotal state of current AI tools


(0:39:27) Conclusion and closing remarks


 


Link to Transcript