Episode 17 – “Growth” sounds cooler – Adam Lovallo– Editor, Grow.co

Adam Lovallo is the Editor at Grow.co, and overall growth
marketing expert. In this episode, he talks to Matt about his
experience in growth and how “growth” came to be known as
“growth.”


 


Topics discussed:


 


Founding and Selling Companies


Adam discusses building businesses with the intention to sell.


He shares his experience with a marketing agency and starting
MAU, focusing on strategic decisions and lessons learned.


 


Audio and Connected TV Advertising


Insights into audio advertising, including terrestrial radio,
streaming audio, podcasts, and CTV.


Emphasis on direct response tracking and unique challenges in
these mediums.


 


Changes in Data Tracking


Discussion on how changes in tracking and data impact digital
marketing.


Despite technological advancements, the core distribution of
marketing budgets remains consistent.


 


Hiring for Growth


Advice on hiring strategies for early-stage companies, suggesting
starting with fractional hires.


 


Marketing and Funnel Optimization


Importance of understanding customer acquisition economics.


Focus on funnel optimization alongside advertising efforts.