#22 A Splash of Genius: Retail-Expansion Masterclass with Waterdrop's Kevin Breese (Global Retail Lead)

In this episode of the Retail Reality Show, Martin & Nino
talk to Kevin Breese, Waterdrop's Global Retail Operations Lead.
They discuss Waterdrop's retail strategy and how the company is
driving its expansion. Waterdrop is a company that makes natural
flavor drops for water and focuses on sustainability and health.
They have built a strong community and emphasize the importance
of customer loyalty. Waterdrop focuses on an omnichannel strategy
and operates retail stores to offer customers a unique
experience. The stores are not just for sales, but also act as a
meeting place for the community. In this interview with Kevin
Breese from Waterdrop, we talk about the importance of
multichannel and omnichannel in the global market. It is
emphasized that each country has different requirements and that
companies need to adapt their strategies accordingly. Customer
acquisition and fostering customer loyalty will also be
discussed, highlighting the importance of personalized offers and
a sustainable loyalty program. In addition, the role of data
analysis and design optimization in improving the customer
experience is explained. Finally, partnerships and expansion
plans are discussed, as well as Waterdrop's future prospects.