#41: Branding Strategies for German Food Products in Vietnam – Part 1: Brand Stories

In recent years, Vietnam's food market has boomed, attracting
international brands seeking to satisfy the country's diverse
culinary preferences. German food companies are among those
seizing this opportunity, introducing a range of products from
sausages to chocolates. Yet, success demands more than quality;
effective branding is essential. Join us as we explore the
landscape of German food brands in Vietnam, discussing their
triumphs and hurdles. Plus, we'll share insights to help these
exporters develop tailored branding strategies for Vietnamese
consumers.


Together with our guests, we unravel the secrets to success in
branding German food products in Vietnam:


Mr. Ryan Molloy, CEO, RedFern Digital 


Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam


Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading
& Consultancy Ltd. (Schogetten’s Distributor in
Vietnam) 


Host: Ms. Trang Tran, Marketing and Communication
Specialist, AHK Vietnam



In part one, we will explore Zott and Schogetten’s stories of
renewing their brands in Vietnam. We will trace their evolution,
from inception to prominence, highlighting challenges faced in
the Vietnamese market and key milestones achieved.


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At AHK Vietnam and in the context of our Competence Centre for
the German Agricultural and Food Industry in Vietnam, we're
dedicated to empowering German businesses to navigate this market
seamlessly. Our comprehensive services can be found at
https://vietnam.ahk.de/en/services. We are happy to discuss your
business interests further!