#114 - Sustaining Success: Oliver Yuan on scaling BRITA in China (Part 2)

Join us for the second part of our enlightening conversation with
Oliver Yuan on the Made in China Podcast. In this episode, Oliver
delves deeper into the strategies and cultural insights that
helped BRITA not just enter but excel in the Chinese market.


From pioneering multi-channel sales strategies to navigating the
complexities of cross-cultural management, Oliver shares
invaluable lessons on maintaining momentum and innovating in a
dynamic environment. Discover how BRITA adapted its approach to
e-commerce, harnessed data for targeted marketing, and managed a
diverse team to drive its growth from 100 million euros to a
dominant position in the market.


This episode is a must-listen for anyone interested in
understanding the intricacies of sustaining business growth and
innovation in an increasingly competitive global landscape. Tune
in to gain a deeper perspective on building resilience and
agility in international business.



Have a look at Oliver Yuan  too!
Click here for our LinkedIn accounts: Damian
Thomas


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