What European & US Music Festivals can learn from each other? (EN)

In February, the Future of Festivals, in collaboration with the
European festival association YOUROPE, convened a panel at the
FestForums conference in Santa Barbara, USA. This panel
facilitated a comprehensive international exchange between
European and American festival organizers. Additionally, as part
of the Future of Festivals and YOUROPE initiative, there will be
an exchange at the Future of Festivals event in Berlin in
November. The latest podcast episode delves into the topic: "What
European & US Music Festivals can learn from each other?"


Signe Lopdrup, CEO of Roskilde Festival in
Denmark, and Marta Pallarès Olivares, Press
Director of Primavera Sound in Spain and YOUROPE
board member, represented the European festivals,
offering unique insights into various topics such as values,
talent acquisition, sustainability, fan loyalty, security,
ticketing, and sponsorship. They were joined by esteemed
representatives from two renowned US festivals: Jenn Yacoubian,
EVP at Goldenvoice and core member of the booking team at the
world-famous Coachella Festival, and EJ Encalarde, President
& COO of Festival Productions Inc. from New Orleans,
responsible for the New Orleans Jazz & Heritage Festival,
among others.