Let´s talk Marketplace Podcast 59: LTM goes to… Sweden and the Nordics

What makes the Swedish online market tick? Why are marketplaces
nowhere near as popular there as in other European countries? And
what is the easiest way to conquer the market? In their new
podcast episode, Ingrid and Valerie join Anna Nordlander on a
trip to Scandinavia and - spoiler - to Japan to explore the
marketplace worlds there and find out more about similarities and
differences.


In Sweden, the five largest marketplaces account for less than 25
percent of total e-commerce sales - in Germany, the online
marketplace share of e-commerce turnover is higher than 65 per
cent. However, the biggest payers are almost exclusively old
acquaintances: Amazon, Zalando, MediaMarkt and eBay. The local
marketplace Traderia is a C2C platform.


As a renowned Amazon expert, multi-company founder, experienced
marketplace consultant and sought-after keynote speaker, Anna
recommends that newcomers to foreign markets should definitely
take a look at the marketplaces. "The easiest way to
internationalize is probably via marketplaces such as Amazon,"
she is convinced - especially as a large number of service
providers offer support. And she is convinced that it is
sometimes more worthwhile looking at supposedly exotic markets
such as Japan than just targeting familiar neighboring countries.
In the podcast, she also reveals the 7 mistakes that screw up any
internationalization in record time. Listen in!


How many of you can imagine expanding to Scandinavia or even
Japan? Or have you already taken the plunge?


Note from our sponsor MarketSupply:


Speaking of service providers, MarketSupply offers
marketplace-as-a-service and promises to handle the entire
marketplace business. This means that the brand decides which of
its products it wants to sell on which marketplaces and at what
price, and the service provider takes care of the rest. It lists
the products on the marketplaces, handles all customer
interaction and logistics and also takes care of all
communication with the marketplaces. If you would like to try out
MarketSupply, write to Henning Heesen on LinkedIn under the
keyword "Marketplace Universe". You will then receive a free
onboarding for the MarketSupply service worth 800 Euros.


Newsflash:


The Date for Amazon Prime Day 2024 is fixed: It will be July 9th
and 10th.


Shein is opening a Pop Up Store in Liverpool.


Otto will open its marketplace to European sellers starting next
year, Otto-CEO Marc Opelt announced.


ebay has launched a "Shop the Look" AI feature for its fashion
cateories in UK and US.