Let's talk Marketplace 51: How to sell on... Allegro

Welcome to a truly international episode: Ingrid records from
Germany, Valerie tunes in from her workation Thailand and joining
them from Poland is Mateusz Długokęcki, Group Director
International Sellers & Fulfilment Sales at Let's talk
Marketplace partner Allegro.


Together they take a look at the Polish e-commerce market and
customers - and at Poland's No. 1 online-marketplace Allegro.


Allegro, founded some 25 years ago, has grown to a remarkable
Gross Merchandise Volume (GMV) of approximately 8 billion EUR in
the first nine months of 2023 alone - a year-on-year growth of
13.1% in the same period. German marketplace experts haven't
heard these kinds of figures for quite a while, so consider
Ingrid and Valerie intrigued.


Together with Mateusz they discuss, what categories and products
are the most promising to sell on Allegro, how to cater to the
Polish customer (and their high demands regarding logistics) and
why the Polish language barrier might not be as high as you
think.





Special offer for Let's Let´s talk marketplace
listeners: 


If you register your brand as a seller at Allegro we have a
special benefit for you:


For new joiners we have a Welcome Package: 


Benefits:




Up to 100% discount on sales commission and up to 50%
discount on sales commission on Featured offers. In total
partners can save up to 10,000 PLN!




A package of 100 additional 10-day Features. Partners can
turn them on and off any time in the My Assortment tab.




100% discount for the Professional Subscription. 




Partners can list offers for free in most categories where we
normally charge a listing fee.




If Partner finishes the Allegro Academy's Welcome Program
course within 10 days of the moment they set up their
business account, they will get additional 100 Features. They
are valid for 90 days.




Use this link to register and collect all benefits:
⁠https://allegro.pl/campaign/isonlinesourcing?afilliation=MarUni_2024q1&affiliation_source=MarUni_2024q1⁠ 


Newsflash:


Zooplus, Europe’s biggest online retailer für pet related
products, seems to be working on its own marketplace.

Kaufland is starting out there own fullfilment

German kitchen application brand Miele retracted all its
vendor and official retailers connections to Amazon, leaving the
field open to resellers

Amazon Brazil starts as a full marketplace for physical goods

fashionette started their marketplace in September 2023 and
from March they are welcoming brand partners to the platform

The latest announced business figures of Amazon, AliExpress,
Home24, and MediaMarkt Saturn