When You Should Focus on PLG with Alex Bilmes

In this curated episode of the Revenue Builders
Podcast, John McMahon and John Kaplan dive into when to
focus on product-led growth. John McMahon and John Kaplan discuss
product-led growth (PLG) with Alex Bilmes, the founder and CEO of
Endgame. They explore the types of products that are well-suited
for PLG and those that may not be a good fit. Alex explains that
products that are easy to use, provide immediate value to the
user, have a short time to value, and have a low price are ideal
for PLG. However, more transformative products that require
organizational change and have larger deal sizes may require a
sales process to facilitate adoption. Alex also shares insights
on how to determine if PLG is a good fit for a product and the
questions to ask before implementing a PLG strategy.


KEY TAKEAWAYS


Transformative products that require organizational change
and have larger deal sizes may not be a good fit for PLG.

When considering PLG, it is important to assess the product's
interface with different disciplines and other products, as well
as its impact on user behavior.

Endgame focuses on the sales side of PLG and helps companies
integrate sales efforts with product data to accelerate revenue
growth.

Understanding the ideal customer profile (ICP) from a
product-led perspective and using data to create behavioral-based
ICPs are crucial for successful PLG implementation.



HIGHLIGHT QUOTES


"Humans are tricky. Anything that requires interfacing with
humans or interacting with people always adds a layer of
complexity." - Alex Bilmes

"If you don't know what harbor you're sailing for, no winds
will get you there." - Alex Bilmes

"A product-led sales orientation lets you validate what the
company is doing using empirical data, meaning you can tell how
people are already using your product." - Alex Bilmes



Listen to the full episode with Alex Bilmes
through these links: 


Leveraging Product-Led Sales for Growth with Alex Bilmes:
https://podcasts.apple.com/in/podcast/leveraging-product-led-sales-for-growth-with-alex-bilmes/id1610203369?i=1000635042791



Check out John McMahon’s book here:
Amazon Link: https://a.co/d/1K7DDC4


Check out Force Management’s Ascender platform
here: 
https://my.ascender.co/Ascender/